Pixelworks Announces the Launch of IRX Gaming Experience Brand
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative visual processing solutions, today announced the official launch of its new IRX gaming experience brand. As a brand targeted at smartphone users, IRX is grounded on Pixelworks' mobile visual processing solutions and coupled with in-depth game tuning services. This combination leverages Pixelworks' expertise to achieve ultra-smooth gaming experience and the highest picture quality for different types of games on mobile devices. In addition, it exercises effective control of power consumption, latency and other performance variables to ensure stable and long-lasting gaming with optimal visual performance, providing end users with unparalleled mobile gaming experiences.

The IRX gaming experience is enabled by a portfolio of technology advantages and product application experiences based on the Company's innovative distributed rendering architecture. More specifically, Pixelworks' ultra-low latency MotionEngine® technology, low power super-resolution technology, AI Always-on HDR and other technologies bring optimized rendering capabilities to smartphones that exceed what can be achieved by a traditional chipset. Together with Pixelworks' profound tuning experience for different games on various mobile devices the result is a meaningfully enriched visual experience for smartphone users, which is the core foundation for the IRX gaming experience.

The IRX gaming experience brand will be supported by a certification program for mobile devices that incorporates Pixelworks visual processors. The certification program will be backed by a suite of visual quality evaluation systems agreed upon with smartphone manufacturers to ensure that Pixelworks powered smartphones provide the most outstanding gaming performance and utmost visual quality for consumers.

The IRX branded certification program is comprised of both device certification and game tuning services. Pixelworks will optimize the rendering capabilities and display quality of top games on mobile devices based on its visual processors' capabilities as well as the devices' performance characteristics. Smartphones that meet the technical requirements as well as Pixelworks' visual processing standards will be granted the IRX branded certification, and games that meet Pixelworks' visual quality requirements will be included in the IRX-supported game list. To date, there are 20 top games being enlisted on the IRX-supported game list, which can be found on Pixelworks' official IRX gaming experience website.  Furthermore, Pixelworks plans to establish expanded communication channels with consumers to help further educate end users on the benefits of the IRX gaming experience.

"IRX is a gaming experience brand from Pixelworks targeted directly towards mobile device users." said Ting Xiong, President of Pixelworks China. "Pixelworks would like to empower smartphone manufacturers to break the ceiling of mobile gaming experience from content optimization to performance enhancement with its innovative rendering technologies and years of game tuning and optimization experience. Additionally, we are also aiming to develop and promote consumer awareness around how to better evaluate visual display quality and the mobile gaming experience, enabling them to make smarter choices when purchasing a smartphone. By utilizing professional technologies and services to build more links across both products and users, we hope to drive mutual growth through in-depth interactions while bringing display performance and the mobile gaming experience to a brand-new level."

About Pixelworks

Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services.

For more information, please visit the company's web site at www.pixelworks.com.

Note: Pixelworks, MotionEngine and the Pixelworks logo are trademarks of Pixelworks, Inc. All other trademarks are the property of their respective owners.
https://cerebral-overload.com/?p=93487

Comments

Post a Comment

Popular posts from this blog

Image
BorgWarner is first-to-market with its electric Torque Vectoring and Disconnect (eTVD) system for battery electric vehicles (BEVs) with launches for Polestar and an additional major European OEM. The eTVD is part of BorgWarner's electric torque management system (eTMS) solutions portfolio, which is designed to intelligently control wheel torque to increase stability, provide superior dynamic performance, and improve traction during launch and acceleration. The eTVD is currently in production on the Polestar 3 SUV, and production for the major European OEM will follow later this year. BorgWarner is first-to-market with its electric Torque Vectoring and Disconnect (eTVD) system for battery electric vehicles (BEVs) with launches for Polestar and an additional major European OEM. The eTVD is part of BorgWarner’s electric torque management system (eTMS) solutions portfolio, which is designed to intelligently control wheel torque to increase stability, provide superior dynamic performanc
Read more
Image
Tuscadero debuts on Jeep® Gladiator, the world's most off-road capable midsize truck and the only pickup to offer true open-air freedom   Tuscadero comes to Gladiator following popular runs on the iconic Jeep Wrangler    Available to order now at a U.S. MSRP of $895 and arriving at Jeep dealers this summer  "The audacious& Tuscadero exterior paint color made famous on the iconic Jeep® Wrangler, is now available for first time on Jeep Gladiator, the world’s most off-road capable midsize truck." The Jeep® community asked and Jeep brand delivered. Tuscadero, the audacious, deep and intense chromatic magenta exterior paint color, made famous on the iconic Jeep Wrangler, is now available for first time on Jeep Gladiator, the world's most off-road capable midsize truck. "Our passionate Jeep fans asked for this limited-run color on Gladiator. We heard them," said Bill Peffer, senior vice president and head of Jeep brand – North America. "Now Gladiator is b
Read more
Image
Garmin (NYSE: GRMN) today announced the fēnix® 8 Series, its next-gen premium multisport GPS smartwatches that offer either a bright AMOLED display or solar charging display for even greater battery life. Introducing advanced strength training features, dive capabilities, an internal speaker and mic and more, fēnix 8 Series is designed for anyone who wants to push beyond their limits. And with incredible battery life, it's easy to explore more; the 51mm AMOLED model offers up to 29 days of battery life in smartwatch mode while the 51mm solar model with an always-on display offers up to 48 days1. Garmin adds AMOLED displays, dive capabilities, an internal speaker and mic and more to its most capable lineup of premium multisport GPS smartwatches -- the fēnix 8 Series. "For years, the fēnix line has been celebrated for its premium features, materials and design. And now, we're thrilled to introduce our most capable fēnix yet. This latest lineup not only adds new design detail
Read more