Cerebral-Overload

Inductive – i.e. wireless – charging of electric vehicles is much more convenient as there is no need to fiddle with cables or search for a charging station with a suitable plug. MAHLE has developed a positioning system that allows an electric vehicle to be simply, reliably and precisely aligned above the charging coil in the floor. SAE International has now chosen the MAHLE positioning system as the global standard solution for wireless charging. The internationally renowned non-profit association for the progress of mobility technologies, based in the USA, thus closes the last gap in standardization of inductive charging that has been unfilled for ten years. The cross-manufacturer solution from MAHLE now paves the way for the comprehensive and rapid market launch of this attractive alternative to wired charging for batteries and electric and hybrid vehicles. "MAHLE is setting standards. The renowned SAE's decision in favor of our technology confirms the systems expertise of

 At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Trip.com Group (NASDAQ: TCOM), an international one-stop travel service provider, has selected AWS as its strategic cloud provider to enhance the travel experience for hundreds of millions of travelers. The multiyear agreement will allow Trip.com Group to leverage AWS's proven global infrastructure and cloud technologies to expand their business globally, deliver seamless customer experiences, and drive innovation across the travel and hospitality industry. Earlier this year, Trip.com Group established a joint innovation lab with AWS that provides resources to help AWS and Trip.com Group experts develop next-generation applications using generative artificial intelligence (generative AI) and large language models (LLMs). The lab focuses on developing innovative applications for critical business areas, including AI-driven customer service, hotel search optimization,

As the holiday season kicks off, Toyota is celebrating the joy in creating holiday memories with family through a message about spreading love this season. “Present from the Past,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime special, “Christmas in Rockefeller Center,” with a personalized throw from a show host. “Present from the Past” tells the story of a young woman who receives a Christmas gift from her grandmother. Inside the package is a vintage camera and a collection of her grandmother’s photos from when she was the granddaughter’s age. Inspired by the camera and with the help of her all-new 2024 Tacoma, the granddaughter decides to recreate the old photos of her grandmother by going to all the same places. Over the course of the following year, she journeys far and wide across the country: to bustling cities, desert canyons, heartland pastures, tranquil forests, secluded coastlines, small town attractions, and beyond. In the final scene, she ar

ASICS, the global leader in athletic footwear and apparel, has selected pure-play customer data platform (CDP) BlueConic to reimagine the way it engages with customers. The move will empower the ASICS team to support a growing number of personalization projects while remaining compliant with consumer data privacy regulations around the globe. “We’re thrilled ASICS has chosen BlueConic to help them navigate their digital transformation journey and we look forward to helping them find new and innovative ways to connect with consumers and drive growth for the company.”Post this With operations across the Americas, Europe, the Middle East, Asia, and Oceania, ASICS is best known for its sports apparel, shoes, equipment, and accessories for men, women, and children. The company acquired fitness app RunKeeper in 2016 for its potential as a one-on-one marketing channel. With a focus on increasing engagement and loyalty both within the app and across brands, channels, and regions, ASICS will us

Best-selling gaming headset and accessory maker Turtle Beach Corporation (Nasdaq: HEAR), today unveiled its eagerly anticipated first-wireless controller for Xbox and PC, the Designed for Xbox Turtle Beach® Stealth™ Ultra Wireless Smart Game Controller. Turtle Beach’s new king of wireless game controllers delivers ultra-premium performance through precision-crafted components and customization options for Xbox and PC gamers who demand the best. The Stealth Ultra features Turtle Beach’s proprietary low-latency wireless connectivity to Xbox consoles and Windows PCs, and Bluetooth® for gaming on supported Smart TVs and Android mobile devices. Stealth Ultra’s tactile microswitches provide fast, reliable responses and are designed to last up to five times longer than standard buttons found in other controllers. AntiDrift™ thumbsticks eliminate drift for precise control, and adjustable short and long-pull triggers ensure a response suited to the game being played. “The Stealth Ultra’s premiu

The holiday season is here, which means many Americans will start shopping for gifts online. But e-commerce is not without its own risks. In 2022, the FBI reported there were more than 800,000 filed complaints of cybercrime resulting in more than $10 billion in losses. "The dangers associated with online shopping during the holidays are very real," said Dan Flynn, managing director of branch operations, AAA East Central. "Fortunately, if consumers remain diligent and take extra steps to stay safe, they can cybershop this season with confidence." Tips for Secure Online Shopping: Use a credit card, not a debit card. A debit card is a direct line to cash. If hackers gain access to a debit card, they can swiftly empty bank accounts. Depending on when the crime is discovered and reported, cardholders could be liable for $500 or more of the stolen funds. Fraudulent credit card charges, on the other hand, incur less liability. They'll typically be refunded in full. Shi

A model of the Mariner-C spacecraft seems to float in the darkness of space in this photo from a June 1964 Conference on New Technology at NASA’s Glenn Research Center in Cleveland. Mariner-C and Mariner-D were identical spacecraft designed by NASA’s Jet Propulsion Laboratory to fly by Mars and photograph the Martian surface. Mariner-C was launched on Nov. 4, 1964, but the mission ended unsuccessfully two days later. Mariner-D, or Mariner 4, launched on Nov. 28, 1964, and became the first successful mission to Mars, as well as the first mission to photograph a planet from space. Build your own models of spacecraft currently exploring space. Image Credit: NASA https://cerebral-overload.com/?p=99935

Ball work is honest work. MANSCAPED®, the global leader in men’s grooming, and Brand Partner Pete Davidson today debut their latest primetime commercial highlighting the much anticipated and just-launched electric groin and body hair trimmer, The Lawn Mower® 5.0 Ultra. The comedian and actor, armed with the right tools for the job, welcomes us to the first-ever MANSCAPED barber shop, a ball-ber shop if you will, where the trims are customizable and the experience is, well, immaculate. “It’s not often you work with an innovative brand that welcomes your crazy ideas for a commercial – it’s one of the reasons I enjoy working with MANSCAPED”Post this “It’s not often you work with an innovative brand that welcomes your crazy ideas for a commercial – it’s one of the reasons I enjoy working with MANSCAPED,” said Pete Davidson. “One of the standout features of The Lawn Mower 5.0 Ultra is its dual head system that allows for maximum customization when trimming, and we wanted this commercial to

The field of aerial vehicle autonomy focuses on self-reliance, building the flight equivalent of puppets without puppeteers. Behind the scenes, however, is a rich network of people and systems that work together to develop frameworks, test new technologies, and inspire a pipeline of engineers to create the breakthroughs of the future. Encouraging kids to dream big and pursue their STEM passions is especially important to Evan Kawamura, a guidance, navigation and control engineer in the Intelligent Systems Division at NASA’s Ames Research Center in California’s Silicon Valley. Kawamura takes mentorship and STEM outreach as seriously as his work in unmanned aerial vehicles (UAVs) and Advanced Air Mobility (AAM). He extends his duty as an engineer from his office to classrooms across Oahu, Hawaii, where he lives. He has led drone-building workshops, presented about his journey to NASA, and connected with hundreds of students and educators. Most recently, Kawamura returned to his alma mate

 ECD Auto Design (ECD), the world's largest Land Rover restoration company known for its custom luxury builds, including bespoke Defenders, Range Rovers and E-Types, today reveals two unique vehicles that showcase the strength of the EV2 drivetrain system. The powerful duo, Project El Padre and Project Narragansett Commission, exude charm with their bright blue exteriors. Color aside, the projects differ drastically in aesthetics. Project El Padre  features a sleek, sharp and boxy look while Project Narragansett Commission channels fluidity and tranquility. With these outward differences, the two projects highlight the range of ECD's EV drivetrain.    "The compatibility to a diverse range of vehicles is what makes an EV drivetrain so unique. Both vehicles, designed to fulfill the individual needs of two different clients, have an EV drivetrain. At ECD, we are dedicated to creating a seamless customization process for our clients that results in their dream vehicle fit for

 At AWS re:Invent,Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Accor S.A., Europe's largest hospitality company, has launched a first-of-its-kind generative artificial intelligence (generative AI) solution using AWS. Incorporating an intuitive conversational interface, Accor's new Travel Assistant will empower guests to find the best experiences according to the style of travel they prefer, transforming the entire booking journey from inspiration to after their stay. Expanding its relationship with AWS, Accor worked closely with experts from AWS Innovation Program, AWS Prototyping, and AWS Professional Services on a customer innovation program to reinvent the guest travel experience, beginning with the Travel Assistant product, which will be incorporated into Accor's booking platform ALL.com. Using Amazon Bedrock, a service that makes multiple foundation models available via an API, and Amazon SageMaker, a fully managed s

 Garmin (NYSE: GRMN) today announced that it received six CES® 2024 Innovation Awards, including a Best of Innovation honor, for outstanding design and engineering across a multitude of consumer technology product categories. The annual awards program, owned and produced by the Consumer Technology Associations (CTA)®, recognized the Venu® 3 advanced fitness and health smartwatch with three awards, along with the epix™ Pro, MARQ® Golfer—Carbon Edition and Garmin's Autoland Autonomous Aircraft Landing System Retrofit. "It's an honor to be recognized for advancing innovation across so many of the markets we serve. At Garmin, it's our mission to create products that fuel peoples' passions—whether that's training for their first 5K, hitting the gym after work, playing 18 holes, summiting a mountain, or flying their friends and family across the country. These awards are a testament to our commitment to design, produce and deliver superior products that are an essent

Inseego Corp., a leader in 5G edge cloud solutions, announced the launch of the Inseego Wavemaker™ 5G indoor router FX3100 for T-Mobile for Business customers. This compact, cutting-edge FWA device provides ultra-fast, reliable, and secure connectivity, empowering enterprise customers to stay connected and productive like never before. Inseego’s FX3100 boasts a unique, compact design that is easy to set up and connect. Designed to meet the diverse needs of modern businesses, the FX3100 offers fast, secure, reliable, and affordable connectivity for up to 64 Wi-Fi capable devices, enabling seamless streaming, uninterrupted video conferencing, and primary or failover internet access for Point of Sale (POS) systems, surveillance cameras, data servers and more. Built with the Qualcomm Snapdragon® SDX62 5G modem-RF, FX3100 offers extended cellular capabilities, including 5G NR carrier aggregation for more bands, including full n77 C-band spectrum support, which is essential for many governme

Private Division and Roll7 today announced that Rollerdrome, the imaginative third-person shooter-skater, is now available on Xbox Series X|S and Windows PC. Rollerdrome is a thrilling single-player game which pits you in intense arena combat. Melding fluid movement, visceral combat, and technical tricks, the title aims to create an experience described as “flow-state mayhem.” Can you battle your way to the top and become the next Rollerdrome champion? “Now, it is as if we are launching this game anew, and we are lucky to be able to share it with a whole new audience.”Post this https://www.youtube.com/watch?v=KYX69wSOIwQ Watch the release trailer on YouTube. "Looking back to the conception of the game,we wanted Rollerdrome to be fast, fluid, and exciting – we were shown an early gameplay prototype by the Creative Director Paul Rabbitte, and seeing the potential, we quickly assembled an incredibly talented team to turn what was a promising concept into a visceral and stylish game,”

Family-owned Bacardi has announced that it is not only cutting single-use plastic from its gift packs, it will also now reduce the number of cardboard gift boxes for some of its iconic brands. “We are incredibly proud of what we have achieved to date but we want to go one step further”Post this Four years ago, Bacardi set itself the ambitious goal of removing 100% of the single-use plastic from its gifting range by the end of 2023. Thanks to innovative new designs, the company has successfully removed almost 275 tons of single-use plastic used annually. “We are incredibly proud of what we have achieved to date but we want to go one step further,” said Rodolfo Nervi, Vice President Safety, Quality and Sustainability for Bacardi. “We don’t want to just redesign our packaging to remove plastic, we want to do all we can to reduce our cardboard packaging too.” It’s with this in mind that Bacardi will now begin reducing the number of cardboard gift boxes for brands including BOMBAY SAPPHIRE®

NASA Administrator Bill Nelson and other agency leaders will participate in the 28th United Nations Climate Change Conference of the Parties (COP28) beginning Thursday, Nov. 30, through Tuesday, Dec. 12, in Dubai, United Arab Emirates. This global conference brings together countries committed to addressing climate change, which is a key priority for the Biden-Harris Administration and NASA. For the first time, a NASA administrator will attend, joining an expected 70,000 participants, world leaders, and representatives from nearly 200 countries. Throughout the conference, parties will review the implementation of the United Nations Framework Convention on Climate Change, the Kyoto Protocol and, also for the first time, provide a comprehensive assessment of progress since adopting the Paris Agreement.  In addition to Nelson, NASA participants in the conference include: Kate Calvin, NASA’s chief scientist and senior climate advisor Susie Perez Quinn, NASA’s chief of staff Karen St. Germa

At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced four new capabilities for AWS Supply Chain—combining Amazon's nearly 30 years of supply chain experience with the resilience, security, and business continuity of an AWS managed service to help customers optimize their supply chains. These new capabilities, which will be available in 2024, expand existing data lake, demand planning, and machine learning (ML)-powered insights. With new supply planning, collaboration, sustainability, and generative AI capabilities to support upstream supply chain processes, such as supplier orders, AWS Supply Chain is making it possible for an entirely new set of customers, including manufacturers, to benefit from the service. First, AWS Supply Chain Supply Planning will help customers forecast, plan, position, and replenish components and finished goods to reduce inventory costs and respond more quickly to demand variations and supply disru